Scheduling A Mailing


Clicking on the Schedule & Send option or continuing through creating a mailing will bring you to the scheduling page. This page has been condensed to make scheduling a message even faster and streamlined. The first option you will land on is Lists.

Lists

In this section, you can select the lists you want to send to. Once you’ve selected your Lists you can click on Continue to send the message immediately or select the Schedule option to pick what time you would like the message to go out.


A/B Testing

The A/B Testing section allows you to test multiple mailing variants on portions of your list before sending to the full audience. Enabling this option on the Schedule & Send page is ideal when you want to test mailings that share the same content but differ in the from name, subject line, or preheader text.

Full support guides are available for both our quick Schedule & Send A/B Testing and our Advanced A/B Testing.

Schedule

The next page you will see is the Schedule page. By default, this is set to send ASAP and can be completed by clicking on the Continue option. However, on this page, you can also set the date and time for future delivery and enable ReachMail's Sending Optimization.


Suppression

If you want to prevent certain addresses from receiving your campaign, use the Suppression option. On the Suppression page, you can select one or more lists to exclude and choose the suppression type (Standard or MD5). Only select MD5 if you're using an encoded suppression file.

Segments

To add a segment to your campaign, select Segments from the Options menu. Segments help you target recipients more effectively. On the Segments page, you can apply custom segments you’ve created or choose from default segments based on mailbox provider or recipient engagement, which are prebuilt for your lists.


Tagging

Tags offer another powerful way to target your recipients. The Tagging option lets you filter delivery by including or excluding recipients based on selected Tags.

Keep in mind that exclusions take priority. If a recipient matches both an included and an excluded Tag, they will not receive the message.


Social

Selecting Social allows you to share a link of your campaign on your Facebook, Twitter (X), or LinkedIn feed, allowing your social audience to view your email even if they aren’t on your mailing list. To enable this, simply check the Post to Social Media option when scheduling your campaign.

You can connect your social media profiles by clicking the Enable Now link next to the social media icons.



Automations

The Automations option allows you to set up automatic actions like tagging recipients based on opens or clicks, generating email campaign reports, and more. These actions help you build targeted segments within your audience, making it easier to send timely and relevant content.

Note: This feature is exclusively available to accounts subscribed to a ReachMail Pro plan.

Final Review

Once you've selected your campaign options, click Continue to preview your message, view the estimated recipient count, and see any applied suppressions or segments. After reviewing, click Confirm & Schedule to send your campaign.


If you need to cancel a scheduled campaign, go to the Mailings tab, click View Scheduled, select the campaign you want to cancel, and click the Terminate button.

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