The A/B Testing feature is a simple and fast way to test different mailings on a portion of your list before sending to everyone. You can see the performance (open rate, click-through rate, etc.) and then decide which mailing is the best - and then send that one to the rest of the list. You can use this feature to check if a different subject line would help or to see if a different creative, colors, etc. would be better. Test two or more versions head-to-head or just one message on it’s own to make sure it performs up to expectations before you send it.
To get started with A/B testing, you’ll need to select multiple mailings to compare. You can either create new ones or use existing mailings already in your account.
After selecting your mailings for A/B testing, you’ll be taken to the scheduling page where you can define how much of your audience will be used for the test. A slider will appear on the right side, allowing you to choose the percentage of your list that will receive the test messages.
We recommend waiting 24 hours before reviewing results to get an accurate comparison of your A/B test performance. You can then review detailed reports to determine which mailing performed best and send it to the rest of your list.
If you need a deeper analysis of your A/B test results, you can access detailed reporting for each mailing. This allows you to explore specific engagement metrics and take further actions based on recipient behavior.
Note: The mailings should differ in some way. You may want to change subject lines, use a second domain, or maybe try out different content to gauge user response.