In 2024, email marketing focused on stronger authentication , smarter AI, and interactive campaigns . With tightening deliverability standards, domain authentication through SPF , DKIM , and DMARC became crucial, especially for Gmail, AOL, and Yahoo . AI tools advanced content optimization, and interactive automation personalized campaigns like never before. ReachMail responded by streamlining authentication, enhancing AI-driven tools , and expanding customer experiences with our Journeys feature.
Discover how we’ve adapted to industry trends and delivered exactly what marketers need!
Take A Journey With Us
Starting off 2024 we launched our Customer Journeys feature. A Journey is a targeted email sequence triggered by specific actions or behaviors, designed to guide subscribers toward goals like making a purchase, signing up, or increasing engagement. The journey reflects the experience a subscriber or customer has as they interact with the brand through email.
Compliance Delivery With SafeNotify
SafeNotify is the ultimate solution for service broadcasts, ensuring you stay compliant with legal requirements while keeping your audience informed and engaged. Unlike traditional email marketing tools, SafeNotify is built to handle critical communications seamlessly—whether it’s notifying users about terms of service updates, privacy policy changes, or sharing financial audit details.
Domain Authentication Made Simple
2024 was the year of domain authentication ( DKIM , SPF , and DMARC ) and we made significant strides in enhancing our services to support these essential security protocols. From improving ease of setup to strengthening overall email deliverability, we’ve focused on helping you secure your communications and build trust with your audience. We also launched one-click DNS record publishing and updating via Entri , now available for all paid accounts.
Send SMTP Like A Pro
We launched the Easy-SMTP Pro Plan to offer unlimited DMARC management, extended data retention, unlimited users, dedicated IP addresses (upon request), and more, enhancing email performance and reputation for our customers.
Click, Automate, Celebrate
ReachMail’s Auto Message enhancements make managing automated email series easier than ever. Along with API improvements, you can now update suppression lists and tagging within an existing Auto Message series. This gives you greater flexibility and control, ensuring your automated campaigns stay relevant, targeted, and optimized for success.
Learn More
At ReachMail, your feedback drives our success. Share what you loved in 2024 and what you'd like to see in 2025 by emailing us at support@reachmail.com!