Sending Optimization

Sending Optimization uses our exclusive algorithm to intelligently spread out delivery to a contact list over a period of days. This prevents the receiving domain from being overwhelmed by a sudden large volume of Emails all at once and could improve both delivery and engagement.

ReachMail's Sending Optimization feature lets you spread out traffic in a way to increase deliverability and engagement. Although it may appear to be similar to IP Warming, Sending Optimization is best used for delivery to existing lists that don't currently have deliverability problems. Warming traffic to a list new is best handled using the IP Warming tool. This feature is only available to Pro level accounts.

The feature is enabled when scheduling a normal campaign. Click on the Schedule tab and under the calender is the option to enable Sending Optimization. There you select when you would like to finish the process and choose other options, and the campaign will be sent with Sending Optimization.

Once the campaign starts sending it will appear in the reporting tab. At the top you will see the overall progress of the Optimized process and below you will see the stats for the campaign so far.