Permission Pass

Use signup forms or permission pass emails to ensure recipient consent and improve email deliverability.

There are two standard methods for receiving consent from your recipients. The first and only recommended way to get consent is a sign up form (email your recipients with a link to go fill out that form on your website).  

n alternative is a permission pass email, but it must closely match your usual content. A simple request for confirmation may be flagged as sending without proper consent, which can hurt deliverability. Including your normal content along with a consent link helps avoid this issue.

A permission pass email typically includes a link such as “Yes, I consent,” which directs recipients to a page confirming their subscription. The page itself should clearly acknowledge that their consent has been recorded and that no further action is needed.

• Include a consent link (e.g., “Yes, I consent”) in your email
• Link to a page confirming the recipient’s consent
• Ensure the page provides clear confirmation feedback
• Use Link Tracking to identify who clicked the consent link
• Add or move those recipients to a confirmed sending list

• Go to the Link Tracking & Heatmap tab
• Find your consent link
• In the Action column, click More Options (… )
• Select Copy Clickers to List
• Choose to create a new list or append to an existing one

It’s recommended to wait 24–48 hours before collecting clickers to allow late recipients time to view and provide consent.