| Field Description | Field Alias | Personalization Token |
| Account Number | AccountNumber | {{account_number}} |
| Accounts | Accounts | {{accounts}} |
| Affiliate Email | AffiliateEmail | {{affiliate_email}} |
| Age | Age | {{age}} |
| Agent Email | AgentEmail | {{agent_email}} |
| Agent Extension | AgentExt | {{agent_ext}} |
| Agent Name | AgentName | {{agent_name}} |
| Annual Sales | AnnualSales | {{annual_sales}} |
| Annual Value | AnnualValue | {{annual_value}} |
| Area code | AreaCode | {{area_code}} |
| Birthday | Birthday | {{birthday}} |
| Business | Business | {{business}} |
| Business Code | BusinessCode | {{business_code}} |
| Business Type | BusinessType | {{business_type}} |
| Cardholder number | CardholderNumber | {{cardholder_number}} |
| Children | Children | {{children}} |
| City | City | {{city}} |
| Class | Class | {{class}} |
| Company Logo URL | Company Logo | {{company_logo}} |
| Company name | CompanyName | {{company_name}} |
| Company size | CompanySize | {{company_size}} |
| Contractor Code | ContractorCode | {{contractor_code}} |
| Country | Country | {{country}} |
| Department | Department | {{department}} |
| Description | Description | {{description}} |
| Education | Education | {{education}} |
| Email address | {{email}} | |
| Employees | Employees | {{employees}} |
| Fax number | Fax | {{fax}} |
| First name | FirstName | {{first_name}} |
| Frequency of Purchase | FreqPurch | {{freq_purch}} |
| Gender | Gender | {{gender}} |
| Import Date | ImportDate | {{import_date}} |
| Income | Income | {{income}} |
| Industry | Industry | {{industry}} |
| Interest Area 1 | Interest1 | {{interest_1}} |
| Interest Area 2 | Interest2 | {{interest_2}} |
| Interest Area 3 | Interest3 | {{interest_3}} |
| Interest Area 4 | Interest4 | {{interest_4}} |
| Interest Area 5 | Interest5 | {{interest_5}} |
| Internet experience | InetExp | {{inet_exp}} |
| Last name | LastName | {{last_name}} |
| Magazine | Magazine | {{magazine}} |
| Magazine Subscription Source | MagSubSource | {{mag_sub_source}} |
| Marital status | MaritalStatus | {{marital_status}} |
| Name (full) | FullName | {{fullname}} |
| Household Size | HouseholdSize | {{household_size}} |
| Opt out | OptOut | {{opt_out}} |
| Other | Other | {{other}} |
| Phone Extension | PhoneExt | {{phone_ext}} |
| Phone number | Phone | {{phone}} |
| Planned Annual Value | AnnualValuePlanned | {{annual_value_planned}} |
| Prefix (Mr, Mrs, etc.) | Prefix | {{prefix}} |
| Previous Purchaser | PrevPurch | {{prev_purch}} |
| Primary function | PrimaryFunction | {{primary_function}} |
| Primary Internet connection | InetConn | {{inet_conn}} |
| Products | Products | {{products}} |
| Products, Systems, and Services | ProdSys | {{prod_sys}} |
| Province | Province | {{province}} |
| Pub Code 2 | PubCode2 | {{pub_code2}} |
| Publication Code | PubCode | {{pub_code}} |
| Publications | Publications | {{publications}} |
| Purchase Influence Product One | PurchP1 | {{purch_p1}} |
| Purchase Interest Product Three | PurchP3 | {{purch_p3}} |
| Purchase Interest Product Two | PurchP2 | {{purch_p2}} |
| Purchasing Influence | PurchasingInfluence | {{purchasing_influence}} |
| Qualification Source | QualSource | {{qual_source}} |
| Reactivation Date | ReactDate | {{react_date}} |
| Referred By | ReferredBy | {{referred_by}} |
| Region | Region | {{region}} |
| Secondary function | SecondaryFunction | {{secondary_function}} |
| SIC code | SicCode | {{sic_code}} |
| Sign Up Date | signup_date | {{signup_date}} |
| State | State | {{state}} |
| Status Code | StatusCode | {{status_code}} |
| Street address | Address | {{address}} |
| Street address 2 | Address2 | {{address2}} |
| Street address 3 | Address3 | {{address3}} |
| Subscription IP | Subscription_IP | {{subscription_ip}} |
| Subscription type | SubscriptionType | {{subscription_type}} |
| Subscription Verification Date | SubVerificationDate | {{sub_verification_date}} |
| Title | Title | {{title}} |
| Title code | TitleCode | {{title_code}} |
| Track Code | TrackCode | {{track_code}} |
| Transaction Code | TransCode | {{trans_code}} |
| Website | Url | {{url}} |
| Website Source | WebsiteSource | {{website_source}} |
| Website type | UrlType | {{url_type}} |
| Years | Years | {{years}} |
| Zip/postal code | Zip | {{zip}} |