Integrating Google Analytics, Matomo, OpenWebAnalytics or Orbi

ReachMail accounts integrate with fully with Google Analytics, Matomo, Orbi and OpenWebAnalytics here is how that integration works.

ReachMail integrates with Google Analytics, Matomo, OpenWebAnalytics, and Orbi

Using Google Analytics:

• If GA is already running, just select the option when creating your email
• If not, set up GA using: GA Setup Checklist

Once installed, ReachMail can auto-populate links with UTM query parameters:

• utm_source – List Name
• utm_medium – email
• utm_campaign – CampaignID + Mailing Name
• utm_content – Mailing Name
• utm_term – ListID + List Name

To enable tracking:

• Choose Google Analytics as your External Analytics platform on the mailing edit/create page

Enable this option, and we take care of the rest.