Individual Campaign Report Glossary

Careful analysis of mailing reports is key to understanding the effectiveness of any given mailing and the overall health of any email marketing efforts. This glossary can be used to understand the various terms and parameters in a campaign report.

General Information
Campaign Score	A ReachMail specific score generated by analyzing bounce, complaint, open, and click rates against the gross or net volume sent. Higher scores are better, maximum score is 100.
Mailing	The name of the Mailing used in this campaign
Scheduled Delivery	The date and time the campaign was scheduled to be sent.
Delivered	The date and time the campaign was fully delivered.
Overview Tab
Delivery Rate	The emails that were delivered out of the total sent. (NOTE this doesn't mean the emails that were inboxed, just those accepted by the recipient server)
Open Rate	The percent number of recipients that opened the email out of the emails received.
Click Rate	The percent and number of clickers out of those emails that were sent.
Negative Metrics	This is the percentage of soft bounces, hard bounces and Spam complaints for this campaign. Best Practices give the information on what percentages are acceptable.
Delivery Report	Both Chart and List views of the delivered and bounces of your send.
Provider Openers Report	Both Chart and List views of the openers for the top providers of your list.
Details Tab
Recipient Summary Table
Recipients Section	Tentative: Gross count of subscribers in the target lists before any suppression filters have been applied. Suppressed: Gross subscribers suppressed by filters, cross-list duplication, account opt-out list, and known invalid (hard bounced) addresses. Sent: Net of Tentative and Suppressed. This is the final summary of attempted deliveries. Delivered: Net of Sent and Bounces. This is the final summary of successful deliveries.
Openers Section	Mobile: Gross opens tracked to a mobile device. Desktop: Gross opens tracked to a desktop or laptop. Open Rate: Gross opens against Delivered.
Bounces Section	Total: Gross of Soft and Hard. This link can be clicked for details and downloads of specific bounce categories. Soft: Summary of soft bounced addresses (temporary failures). Hard: Summary of hard bounced (invalid) addresses.
Unsubscribes Section	Opt-Outs: Summary of recipients opting-out. Spam Reports: Summary of recipients reporting the message as spam.
Suppression: Lists-Segments-Tags Table
List name	Each List used as a suppression
Recipient Count (current)	The count of recipients at the time of sending on the suppression segment.
Summary By List Table
List Recipients	List name for each list sent in this campaign Subscribers on the list at time of send per list Suppressed count per list Sent count per list Delivered count per list
Openers Section	Mobile: Gross opens tracked to a mobile device per list. Desktop: Gross opens tracked to a desktop or laptop per list. Open Rate: Gross opens against Delivered per list.
Bounces Section	Total: Gross of Soft and Hard. This link can be clicked for details and downloads of specific bounce categories. Soft: Summary of soft bounced addresses (temporary failures). Hard: Summary of hard bounced (invalid) addresses.
Unsubscribes Section	Opt-Outs: Summary of recipients opting-out per list. Spam Reports: Summary of recipients reporting the message as spam per list.
Forwarded Emails Using "Forward-to-a-Friend" (by list) Table
List Name	Target list name
Forwarded by Email	Gross forwards using the Forward-to-a-Friend link and "Email" option
Facebook	Gross forwards using Facebook
LinkedIn	Gross forwards using LinkedIn
Twitter	Gross forwards using Twitter.
Link Tracking & Heatmap - Tab
HTML Links	URL of link target for HTML version
Text Links	URL of link target for Text version
Action (ellipses)	Download Clicks, Download Clickers, Copy clickers to list... or Tag link clickers are available actions in this menu
Clicks	Gross clicks
Clickers	Net of Total against unique addresses
Heatmap	Visual representation of where clicks occurred
Opens Analysis Tab
Opener Geographic Distribution	Visual and list display of the openers per geographic location
Opener Domain Distribution	Graphic and list representation of the top domains contained in the campaign.
Provider Openers report	Graphic and list representation of the Openers and rates for the top domains contained in the campaign.
Openers by Hour	Graphical representation of openers from the time of send per hour
Openers by Hour of the Day	Graphical representation of the openers per the hours of the day.
Delivery Report Tab
Delivery Report	Both Chart and List views of the delivered and bounces of your send.
Undeliverable by Provider Report	Both Chart and List views of the bounces for the top providers of your list.
Bounce Table	The dynamic list of bounces types within your campaign. You can download each bounce type or the list as a whole.
Unsubscribes Tab
Unsubscribe Summary	Graphical representation of the reasons people are unsubscribing from your email.
Unsubscribe Table	Email: Email address of the unsubscribe Unsubscribe Reason: The reason selected by this recipient Unsubscribe Date: the date this email unsubscribed.

Individual Campaign Report Glossary

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