How to use Spintax with ReachMail

What is Spintax?

• Spintax (spinning syntax) creates multiple variations of text using a defined pattern
• Commonly used in email marketing to:
  • Make content appear unique
  • Help avoid spam filters
• Mailbox providers use algorithms to detect patterns in emails
• Spintax helps by:
  • Randomizing content per recipient
  • Improving deliverability
  • Increasing engagement through more personalized-looking emails

How to Use Spintax

• Use the format:
  • {{spintax|option1|option2|option3}}
• Example:
  • {{spintax|Hello|Hi|Greetings|Hey there}}
  • One variation is randomly selected for each recipient

Additional Notes

• You can use Spintax multiple times within the same email
• Combine variations to create more complex messaging
• Ensure all possible combinations make sense to avoid awkward phrasing

The heading could be any of the following:

• We miss you!
• Everyone here can't stop thinking about you
• All of us miss you!
• Every here miss you!
• etc.

As you can see, one of the possible results is "Everyone here miss you!" is bad grammar.  Be sure to consider all options:

Spintax can also be used in the subject line, for example:

This will generate random subject lines such as:

• Hi There
• Hi Friend
• Hi Buddy

Things to watch out for

There are some limitations and gotchas.  Keep the options as simple as possible and there are a few hopefully obvious limitations that should be avoided:

• Do not use curly braces ({{ or }}) and the vertical bar (|) within the variations
• Do not nest variations within variations.  It won't work
• Do not use HTML tags or text formatting within variations.  It can lead to unexpected results and should be avoided.