Spintax (short for spinning syntax) is a way to create multiple variations of text using a defined pattern. It's commonly used in email marketing to produce slightly different versions of a message — often to avoid spam filters or make content appear unique.
Email Mailbox Providers use sophisticated algorithms to attempt to detect unwanted email by looking for patterns within email. The details of how that is done varies greatly by provider and the details of how that works is a deliberately closely held secret of each provider. Spintax solves this problem by creating variations in the emails to each recipient making them appear more unique to the mailbox provider. This helps to improve delivery and enhance engagement since each email sent appears more unique and customized to the receiver.
To use Spintax in ReachMail you can us the special variation of the personalization field to provide the alternatives that will be chosen at random for each recipient. The syntax to use is {{ (two open curly braces) following by the word "spintax" and then 2 or more variations separated by a | (vertical bar) and ending in }} (two close curly braces). For example:
{{spintax|Hello|Hi|Greetings|Hey there}}
The variations "Hello", "Hi", "Greetings" and "Hey there" will be picked at random an replaced in the Email for each individual recipient
This can be done multiple times within an Email and combined to make even more complex variations. Be careful to make sure every combination possible makes sense otherwise you risk sending awkwardly worded emails. With this complex example:
The heading could be any of the following:
As you can see, one of the possible results is "Everyone here miss you!" is bad grammar. Be sure to consider all options:
Spintax can also be used in the subject line, for example:
This will generate random subject lines such as:
There are some limitations and gotchas. Keep the options as simple as possible and there are a few hopefully obvious limitations that should be avoided: