Custom Tracking Domains

Track subscriber clicks with ReachMail's link tracking and custom domains to maintain brand consistency.

Link tracking allows ReachMail to record which subscribers click links in your emails.

• When enabled, all links in your campaign are converted into unique tracking links
• When a subscriber clicks a link:
  • They are routed through a ReachMail server
  • The click is recorded
  • They are then redirected to the final destination
• Click data is available in your mailing reports

Custom Tracking Domains

• Let you use your own preferred domain for tracked links
• This domain acts as the visible alias instead of the default ReachMail domain

How does it work?

• Example: Your email includes a link to acmecompany.com
• With standard link tracking:
  • The original link is replaced with a ReachMail tracking domain
  • Example: go.rm0001.net
• With a custom tracking domain:
  • The original link is replaced with your own domain
  • Example: links.acmecompany.com

How do I set up custom tracking?

Setup Requirements

• Enabling custom tracking requires changes to your domain’s DNS
• If unsure, consult an IT specialist before proceeding

DNS Configuration

• Create a subdomain as a CNAME record
• Point it to: go.reachmail.net
• Use a standard/average TTL value

Example DNS Entry:

links IN CNAME 3600 go.reachmail.net

• Your DNS provider may have its own UI and documentation for adding records

Setting Your Tracking Domain in ReachMail

1. Go to Account
2. Select Campaign Settings
3. Click Tracking Domain
4. Choose Set Account Tracking Domain
5. Enter your desired domain

Verification & Management

• Verification Status:
  • Red = issue with setup/verification
• Available actions:
  • Enable domain
  • Disable domain
  • Re-verify domain