Custom List Elements

Create custom list fields effortlessly in ReachMail. Use descriptive names for easy personalization!

To add your own list fields, just go to:

1. Lists tab
2. List Tools
3. Custom List Elements

• The Name is used internally so just pick a short but descriptive name. 
• The Friendly Name is what you see in User Interface in the drop-down menus like when you add personalization to the subject line of content of the mailing. 
• The Personalization is the tag itself (we handle this for you)
• The Alias is what you would use when connecting with an API request.