The campaign will send to all recipients despite their opt-in status as allowed by the CAN-SPAM Act. This feature aims to communicate the following information with recipients. This list is not exhaustive but includes the following:
Pro level account
Customer must agree to the terms and conditions and has to be approved by the support team before this feature is made available
Dedicated IP Address (no shared IP pools allowed)
$150/month account minimum
The IP has already been warmed with your quality traffic/content to ensure the best delivery. Sending this kind of campaign on a cold IP not previously used with your content may experience challenges in reaching your audience.
In applying the term “transactional or relationship message” defined in the CAN-SPAM Act, 15 U.S.C. 7702(17), the “primary purpose” of an electronic mail message shall be deemed to be transactional or relationship if the electronic mail message consists exclusively of transactional or relationship content as set forth in paragraph (c) of this section.
(c) ransactional or relationship content of email messages under the CAN-SPAM Act is content:
Automate welcome emails, sign-up confirmations, drip campaigns and customer journeys.
Learn More