List Cleaning

Data hygiene/validation scans, or list cleanings, attempt to identify and remove undeliverable addresses and email threats in your list. Undeliverable addresses and/or threats like spam traps in your lists can drag down performance and inbox rates. List Cleanings in ReachMail can help.

Data hygiene is much more than just removing invalid addresses. Spam traps (honeypots), Zombies (idle recipients), and Sender Reputation Threats (moles and blacklisters) can plague delivery results long after the bounces have been addressed.

A good rule of thumb is that any subscriber list collected more than two years ago should likely undergo a list cleaning before any email delivery is attempted. But what do you do if you have a good list of customers but you're not able to use it because it is rife with invalid, old or simply bouncing back email addresses and spam traps? Lists with unresponsive subscribers can contain spam traps that degrade results even when hard bounces are low. ReachMail support staff can walk you through the ins and outs of a list cleaning before you start so you know exactly what to expect and how to make the most efficient use of the results.

ReachMail regularly tests top Data Hygiene/Validation Services in order to ensure we offer the best results money can buy. We partner with industry leaders in Data Hygiene and Validation we so can help our clients invest wisely in their email marketing efforts. Our first goal is to get your emails to the inbox. Not only can you clean your lists and send to them from the same ReachMail account, but our support staff are available to help you formulate a strategy to incorporate cleaned lists into your ongoing marketing streams.