Targeting works. Don't waste time and money emailing recipients that are no longer interested. Successful email marketers focus their efforts efficiently to achieve greater success.
ReachMail's Engagement Scanner helps you send to the section of your subscribers that have recently engaged on your campaigns. Engagement is tracked when someone opens or clicks on one of your messages. Sending to your subscribers who engage most frequently can greatly increase your chance at success.
Spam traps are usually addresses that no longer open or click on any of your messages. Regular use of the engagement scanner helps remove potential data that can trigger spam trap notifications and cause delivery problems.
Major email providers take engagement into consideration when deciding placement of your messages. The more these email services see opens, clicks, and forwards the better your chances of getting preferred placement. Positive email engagements are tend to come from customers who have engaged in the recent past verses someone who has not opened or clicked in a prolonged period of time.
The people who purchase the most from you are the people who engage with your messages the most. Sending to subscribers that consistently engage with your offers ensures you're staying visible and relevant. It also makes means your subscribers are more likely to follow through on your call to action and increase your sales.
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