ReachMail's Dynamic Segmentation functionality allows you to target customers how have recently engaged with your campaigns. For maximum delivery you want to ensure only those contacts who want to receive your content get your content. Certainly you may want to reach out to your entire list from time to time as well but the most engaged are by far the most likely to remain engaged.
By default we pre-define options at sent time to target 30, 60, or 90 day engagement. Only those contacts that have either been added to the list, opened an campaign or clicked on a link will receive the campaign.
Build your own dynamic segments by combining ReachMail's engagement filters with your own custom fields, domain filters, and other demographic data. You can mix and match filters to tailor a Dynamic Segment for any need.
We track your contacts' engagement automatically for you so there is nothing you need to do. It then becomes your choice to contact your engaged contacts, or your entire list, based on the needs of your particular campaign. We also offer a flexible engagement scanner to deactivation dormant contacts once you determine they are either no longer at that Email or just not intersted. This is a very effective way to increase delivery to the customers who are interested and engaged.
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